■ 1

^k

■ E

An

** t

■ * — , -

- • <

_^^

1«W

1 ' :

p^^T*

i

A

l

A

*

tibtatp

of rfje

tHntoerattp of Wiitanstin

TYPE FACES

RALPH C. COXHEAD CORPORATION

Manufacturers of Vari-Typer

333 AVENUE OF THE AMERICAS ■ NEW YORK 14, N. Y„ D. S. A.

NUMERICAL INDEX

CATALOG	NAME	STYLE 1	'AGE
NUMBER			NO.
23B	Vari-Typer Pica	Typewriter	73
24	Vari-Typer Elite	Typewri ter	74
24B	Vari-Typer Elite	Typewriter	70
25	Oversize Pica	Typewriter	71
25B	Oversi ze Pica	Typewriter	70
26	Special	Typewriter	95
27, E, P	Light Gothic	Gothic	55
28	Backslant Italic	Print	91
40	Special	Typewriter	95
41	Special	Typewri ter	95
43	Medical	Typewriter	96
43A	Medical	Typewriter	96
52	Special	Typewriter	96
6ft	Elite Italic	Typewriter	85
80	Viennese Script	Print	92
96	Vari-Typer Gothic	Gothic	53
97	Gothic Obi ique	Gothic	103
97B	Gothic Oblique	Gothic	82
97Bold	Gothic BoldOblique	Gothic	83
107	Chemical	Typewriter	94
113	Library	Typewriter	100
122A	Diacritical	Print	81
135, B, E	Mathematical	Typewriter	97
135C	Mathematical	Typewriter	98
136	Chemical	Gothic	94
13 6A	Chemical	Gothic	103
145	Standard Pica	Typewriter	72
158H	Library	Typewriter	100
158, LL	Modern Roman	Typewriter	80
162	Special	Gothic	96
169	Pica Italic	Typewriter	84
170	Clarendon	Print	23
179	Chemica 1	Typewriter	94
180	Park Medium	Gothic	52
180L	Park Medium	Gothic	51
180LB	Park Medium	Gothic	50
184	Fract ions I		103
185	Check Writing		103
192	Chemica 1	Typewr iter	94
193	Library	Typewr iter	99
194	Library	Print	99
195	Astrological		95
196	International Phonetic Typewr iter	100
197	International Phonetic Typewriter	100
204	Mathemat ica I	Print	98
211	Miniature Italic	Print	86
216	Petite Gothic	Gothic	102

- 2 -

EX

NUMERICAL INDEX

C'Z

3

CATALOG NUMBER

217 224 224-7

225 '

225-8

226

228

228-6

228-6-16

228-8 229

232 233 233-7

25 0-6

250-7 250-8

250-9

250-10

260-9 263

264 265 270 270SP

271 276

292 295

295A

296

300-8 300-9 300-10 300-11

300-12 301-6 303 304

305 310-6

310-8 310-10

310-12 315-6

315-8 315-10

NAME

p 4 R *i 2 4

Xj ^L '3 vJ hS X

STYLE

Miniature Roman Manhattan Old Style Manhattan Old Style Gotham Old Style Gotham Old Style Light Line Gothic Special Symbols Tariff Symbols Tariff Symbols Tariff Symbols Express Gothic Viennese Tar iff Roman Tariff Roman

Pres ident

President President Pres ident Pres ident

Standard Elite Tar iff Roman Engineering Math Princess Bold Express Gothic Smal 1 Express Gothic Small

Manhattan New Style Bluepr int

Packard Modern Gothic Modern Gothic Draftsmens Gothic Caslon Old

Old

Cas Ion Cas Ion Caslon Old Caslon Old Century

Micro Roman Aerological

Aerologica 1 Litho-Book

Litho-Book Litho-Book

Style Style Style Style Style

Symbols Symbols

Print

Print Print Print Print Gothic

Gothic

Print

Gothic

Print

Typewr iter Typewriter

Print

Typewr iter

Print

Gothic

Print

Gothic

Print

Gothic

Gothic Gothic

Gothic

Print

Italic

Italic Italic

Print

Print Print

PAGE NO.

102 24 26 70

33 54 98 99 98 99 47 76 79 78

18

17 16 15 14

75 70

97 34

49

48 25

93

46 43

43 87 32 31 30 29 28 27 61 102

102 12

10

8

6 13

11 9

- 3 -

NUMERICAL INDEX

CATALOG	NAME		^TYLE	PAGE
NUMBER				NO.
315-12	Litho-Book Ita I	ic	Print	7
320-8	Alexandr ia		Print	68
320-9	Alexandr ia		Print	66
320-10	Alexandr ia	•	Print	64
32Q-12	Alexandr ia		Print	62
321	Alexandr ia Condensed	Print	42
325-8	Alexandr ia Ita I	ic	Print	69
325-9	Alexandria Ita I	ic	Print	67
325-10	Alexandr ia Ita t	ic	Print	65
325-12	Alexandria Ita I	ic	Print	63
330-10	Metropolitan Roman	Print	77
345-8	Gothic Slant		Gothic	90
345-10	Gothic Slant		Gothic	89
345-12	Gothic Slant		Gothic	88
350 #2	Copper Plate		Gothic	60
350 #3	Copper Plate		Gothic	59
350 *4	Copper Plate		Gothic	58
350 #5	Copper Plate		Gothic	57
350 #6	Copper Plate		Gothic	56
360-6	Litho News		Print	22
360-8	Lit ho News		Print	21
360-10	Litho News		Print	20
360-12	Litho News		Print	19
375	Fractional		Gothic	101
376	Sma 1 1 Split Frac	t ion	Gothic	101
377	Split Fraction		Gothic	101
380-7	Bod on i Book		Print	40
380-8	Bodoni Book		Print	38
380-10	Bod on i Book		Print	36
380-12	Bodoni Book		Print	35
385-7	Bodoni Book Ita	lie	Print	41
385-8	Bodoni Book Ita	lie	Print	39
385-10	Bodoni Book Ita	lie	Print	37
386	Stat ist ica I		Gothic	93
387	Stat ist ica 1		Gothic	93
388	Statistical		Gothic	93
434	Medium Gothic		Gothic	44
434-14	Heavy Gothic		Gothic	45

Photographic Reduction 116

Type Combinations 106-113

How to Select Vari-Typer Types. . . .114-115 The Vari-Typer Type Font 117

Vari-Typer Model A-20 118

Ligatures 104-105

- 4 -

FOREWORD

The types shown in this catalog comprise the most popular fonts used on the Vari-Typer, Also available are many others which are not shown, in- cluding foreign language faces, spe- cial types, etc.

The line and letter spacings shown are correct for the size of the copy used. When wider copy is used, the line spacing should be increased pro- por tionately.

The following types: 23, 24, 27P, 27E, 27, 68, 96, 158, 169, 180, 211 and 216 may be had with the symbols = ,+,+, x instead of the fractions %M,%md£ sign. When ordering, specify X after the regular number, i. e. 211X.

Types which have a special set of figures are shown on the same page.

As new types are manufactured , a page showing them will be issued to insert in this catalog.

The index shows type faces in their numerical order. Special type faces are shown on pages 93 to 10 3. On page 116 we show photographic reduct ion ; pages 106 to 113 give suggestions on type comb in at ions ; a short article appears on pages 114 and 115 on type selection; a picture of a type font is shown on page 117, and on page 118 we show a picture of the popular 20 inch automatic justifier.

- 5 -

LITHO-BOOK No. 310-12

TYPES ARE CHANGEABLE

Copy set on the Vari-Typer has the two elements necessary for modern composition, typography that is suitable and perfectly controlled impression. Various styles of type with sizes from 6 to 18 point are available on one machine. Roman can be used for text, italics employed for emphasis and bold faces on the headings. Forms for factory or office use are best if composed in sans-serif, square-serif or gothic type faces. Small types are ideal fqj financial reports and statements. The flexibility of this remarkable machine can easily be seen by just looking

LETTER SPACING 12 MATCHING

LINE SPACING 6 ITALIC 315-12

CHARACTERS IN FONT

ABCDEFGHI JKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz

$ffflfi%. ,: ;."?'!()*.-/»

1234567890

- 6 -

LITHO-BOOK ITALIC No. 315-12

TYPES ARE 'CHANGEABLE

Copy set on the Vari-Typer has the two elements necessary for modern composition, typography that is suitable and perfectly controlled impression. Various styles of type with sizes from 6 to 18 point are available on

one machine. Roman can be used for text, italics employed for

emphasis and bold faces on the headings. Forms for factory or office use are best if composed in sans-s$rif , square-serif or got hie type faces. Small types are ideal for financial reports and statements . The flexibility of this remarkable machine can easily be seen by just looking

LETTER SPACING 12 MATCHING

LINE SPACING 6 ROMAN 310-12

CHARACTERS IN FONT

ABCDEFGHIJKLMNOPQRSTUVWXYZ& abcdefghijklmnopqrstuvwxyz

$fffjfi%. . : ;9?91()*--/Vffl$

1234567890

- 7 -

CASLON OLD STYLE No. 300-10

TYPES ARE CHANGEABLE

Copy set on the Vari-Typer possesses the two elements necessary in modern composition, suitable typography and controlled impression. Types of many styles in sizes ranging from 6 to 18 point are available. Use roman faces for text matter^ headings go in bold faces, italics for emphasis. Factory or office forms look best when set in sans-serif or gothic type. Miniature types are ideal for financial reports and statements. Complete type series make it possible for you to set up a complete book without the expense of stripping in reduced copy. Tariff and special symbols may be obtained. The flexibility of this remarkable device can easily be seen by looking at the pages of this type book or any other Vari -Typed literature. Types of many foreign languages, fractional, and a

LETTER SPACING W MATCHING

LINE SPACING 7 ITALIC 211

CHARACTERS IN FONT

ABCDEFGHI JKLMNOPQRSTUVWXYZ& abedefghij klmnopqrstuvwxyz

1234567890

- 30 -

CASLON OLD STYLE No. 300-9

TYPES ARE CHANGEABLE

Copy set on the Vari-Typcr combines the two elements necessary for all neoteric composition, appropriate typography and controlled impression- Type plates in a variety of styles in sizes from 6 to 18 point are available on one machine. The roman types may be used for text matter with italics for emphasis, and the bold faces for headings. Miniature types are well suited for financial statements for reports. Factory or office forms may be set in sans-serif or gothic types. Type series make it possible for you to do a complete book without stripping in. The flexibility of this wonderful device is easily seen by glancing at the pages of this type book or any literature set on Vari-Typer. Foreign language types, and a wide selection of special symbols may be obtained. Great variations of letter and line spacing provide a wide variety of typographic results. Modern printing methods demand economical and efficient type setting speedily obtained by using

LETTER SPACING 16 LINE SPACING 8

CHARACTERS IN FONT

ABCDEFGHI J KLMNOPQRS TUVWXYZ&

abcdefghij klmnopqrstuvwxyz

$ffflfi%. , : i ' ?' ! () •--/gjftft

12345 67890

- 31 -

GOTHIC SLANT No. 34 5- 8

TYPES ARE CHANGEABLE

COPY SET ON THE VARI -TYPER HAS THE TWO ELEMENTS NECESSARY FOR MODERN COMPOS/ Tf ON, TYPOGRAPHY THAT IS SU/ TABLE AND PERFECTLY CONTROLLED IMPRESSION. VARIOUS STYLES OF TYPE WITH SIZES FROM 6 TO Id POINT ARE AVAILABLE ON ONE MACHINE. ROMAN CAN BE USED FOR TEX T, I TALI CS EM PL O YED FOR EMPHASIS AND BOLD FACES ON THE HEADINGS. FORMS FOR FACTORY OR OFFICE LOOK BEST WHEN SET WITH square -serif or gothic type faces. Type

series make it possible for you to do a complete book without stripping in. The flexibi I ity of this wonderful device is easily seen by glancing at the pages of this type book or any I iterature set on

LETTER SPACING 12 & 16 MATCHING

LINE SPACING 6 ROMAN 180L

CHARACTERS IN FONT

A BCDEFGH I JKL MNOPORS TU VWX YZ6 abcde fgh i j k I mnopqrs tuvwxyz

1234567890

- 90 -

BACKSLANT ITALIC No. 28

Coy^ sex ot\. \A\.e Vav^-^^ev "\\.as \A\.e \,\ao e\e\fcex\.\,s ^ecessav^ \ov

cqxv1voVW& Vft,vress\oT\,. Various sV\^\es o^ ^ve *W& svz>es ^rcm

o^e x^a.c\\»vc\,e . Uowvk. ca.x\, be used

em\>\\»as\s o.t\,& bo\A ^aces ou \A\.e

o^\ce \>ooY, besX \a\\,eu composed

£oV<\,\,c Vvype ^a,ces. Sm\\ \^ves are \&ea.\. ow. ^\t^o.t\c\o.\ ve\)ovXs cvc\A ^oo\.x\.o\,es . ^\\.e ^exVoWAX^

ea.s\A^ be seeTy, b^ ^us\* \ooVax\4

LETTER SPACING 12 MATCHING

LINE SPACING 6 ROMAN 260-9

CHARACTERS IN FONT

ab c <le \Qb> x i YA,wc\,o^ o^v s \,uv>\ax\^

123 ASfcTS^O

- 91 -

VIENNESE SCRIPT No. 80

3tyfce<v (We C&ongca&'te

•tAe -t^o c^ment^ nece&^aA/y. ^c/u modern comfco&'vt'von, t^>o<yuafcft/y t&cvt 'va ^U'vta'Me and jaeA/^ect'Cty conttcMed ^mjtfue^'ton . UaVvoua-

^t'yfe^' of ^-vl96 wt^A &v%eb yiom b -to 1 8 jacitfit al/e a/wi/Ca'We on

one TnacftAne. Roman can &e tt&ed

emfafioknA and fayCd £acea« on -tAe 'fuead'vrw^ . 3oVm& £ot 'f-ac^o^ o^u of'f 'ice 'fcoof &e&£ umen comfco&ed

an <yan& — syeA,<v}* , ^yqu/Q/W-^ve'Vi/f. oV

a/ue «ixl-ea/6 on /f.^nanC'ixi/C /ue^xyi^ and ^ootnoteo . 3&e ^feacifcAAAA} of- K%v\a> 'i&'wx'ifcab'&e rwxwA/rie can

LETTER SPACING 12 MATCHING

LINE SPACING 6 ROMAN 122A

CHARACTERS IN FONT

aBCfiesQjtcSiiKcmnopaRASUuttii^

I 2345(01800

- 92 -

STATISTICAL GOTHIC No. 388

r«2#i3M»*£5_#6**7' ?8 (, 9) Ml qazwsxedcrfvtgbyhnujuik.ol.p;-

QAZWSXEDCRFVT6BYHNUJMIK,0L.P:!

STATISTICAL GOTHIC No. 386

r®2#43$f4*£5_*6i*7»?8(,9).0i/ qazwsxedcrfvtgbyhnu jmik,ol .p;-

QAZWSXEDCRFVTGBYHNUJMIK,OL.P:!

STATISTICAL GOTHIC No. 387

1 "•02#A3$m%£5_tf6&*7 ■ ?8( , 9) . Oi/ qazwsxedcrf vtgbyhnu imi k, o I . p; -

OAZWSXEDCRFVTGBYHNUJMIK.OL.P: !

BLUEPRINT No. 276

QAZWSXEDCRFVTGBYHNUJM I K, OL. P; - l"«2#43$345tt5..*6A*7» ?8 (,9) .Ok/

93 -

CHEMICAL No. 107

qazwsxedcrfvtgbyhnujmik, ol. p; - QAZWSXEDCRFVTGBYHNUJMIK?OL°P: % I n i 2x23+34+45-56+67 ' 78 (89) 90=0

CHEMICAL No. 136

QAZWSXEDCRFVTGBYHNUJMI K,OL. PJ~

QAZWSXEDCRFVTGBYHNU JM1 K?0L ( P: )

I"l2@23$34^45-56*67°78,89=90/o

CHEMICAL No. 179

qazwsxedcrf vtgbyhnu jmik , ol . p; - QAZWSXEDCRFVTGBYHNU JMIK?0LjP: c lia2 • 33+44%55 =6Q77 ' 88 ( e9) 0 [] /

CHEMICAL No. 19 2

qazwsxedcrfvtgbyhnujmik, ol. p; —

QAZWSXEDCRPVTGBYHNUJMIK?OL|P : ° li22 1 33t44|| 65_66 ',7 ' 88 (99) 0 [] /

- 94 -

ASTROLOGICAL No. 195

T«U^miTn/l^)©??^2fbW«>OCd(f^D*

///

^ 1 1| |||±t^.5Bffltoc*^,

.\y\//x\l+: R*MHI W|±(° [ ) . ]=/

SPECIAL No. 26

qazwsxedcrfvtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK?OL&P: ! 1"@2§§3$£4%£5_06§£7 '|8 (is) fo£/

SPECIAL No. 40

qazwsxedcrf vtgbyhnujmik, ol. p; - QAZWSXEIX3RFVTGBYHNUJMIK70MP: !

1"@2§§3$£4%£5 <£6§s7fi8(i9)f0g/

SPECIAL No. 41

qazwsxedcrf vtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK?OL.P: !

- 95 -

SPECIAL No. 52

qazwsxedcrf vtgbyhnujmik, ol. p; - QAZWSXEIXm^ !

r@2i§3$£4<g£5 061*7^8(19)101/

•

SPECIAL No. 162

qazwsxedcrf vtgbyhnujmi k, o I . p; - QAZWSXEDCRFVTGBYHNUJMIK70L&P: !

"@2i§3=M#£5 '+6|,k7 ' £8 09) fog/

MEDICAL No. 43

qazwsxedcrfvtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK70L. P: I 1 "@2#V3$+4%p5 <£6&37 ' §8( 39) 5($/

MEDICAL No. 43A

qazwsxedcrfvtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK70L. P: ! 1 " @2#R3$M%a5_<£6&37 1 m8 ( 39 ) 30ss/

- 96 -

ENGINEERING MATH No. 264

±a tfixr£ e Sypcj*pT<D/3+T]U—n=Kjdk • -n : /

n5v>/Toz.-.~j\{i\} f [r Mn|v

o / "

±a.t.Gt<x(J€ %yp<t>y)>T*>&+'r)V — »/*= ( J 6 )=W

MATHEMATICAL No. 135

qazwsxedc rf vt gbyhnuj mi k, ol • p V QAZWSXEDCRFVTGBYHNUJMI K?0LdP : /

l"_2Zx3A+4<45r]6-5-*7' |8(<9)>0=/ 1aC2a£36p4\|/e6Y3eTvt7e<PeK<»>s\Tion-

MATHEMATICAL No. 135B

qazwsxedcrfvtgbyhnujmik, ol .p- / QAZWSXEDCRFVTGBYHNUJMIK?0L3P : / ' l"_2SX3A+4-[5r]6-{7' }8(<9)>0=/ 1aC2CTS36p4^5YeeTiT7 ecp8Koo9Xnon-

MATHEMATICAL No. 135E

QAZWSXEDCRFVTGBYHNUJMIK70L3P : / l'L22xSA+4« [5H 6+v7f n8 (<9) >0-/

1aC2o£36p4\|/e5YPenx7eq?8^w9\7ron-

- 97 -

MATHEMATICAL No. 135C

qazwsxedcrfvtgbyhnujmik, ol.pV

QAZWSXEDCRFVTGBYHNU JMIK90LBP : /

1 M_2EX3A+4~ [ 5T] 6- v7 T u8 ( <9 ) >0=/ 1a£2a£36p4\|/e5Y(36nT7eq>8KW9Xtton-

MATHEMATICAL No. 204

qazwsxedcrfvtgbyhnujmik, ol.p*- QAZWSXEDCRFVTGBYHNUJMIK?OLdPlf l»__2\\x3^-4<*[5~]6{*7 ' \8(<9)>}=/

SPECIAL SYMBOLS No. 228

I ef 2#+3 J§4A45[D6f] 70 8), 9_. 0**

♦ 70* =

TARIFF SYMBOLS No. 228-6-16

qazwsxedcrfvtgbyhnujmik, ol . p » -

QAZWSXEDCRFVTGBYHNUJMIK, OL.P: !

2d3l>405_>6&*7 ■ A8( , 9 ) . 0i±

- 98 -

TARIFF SYMBOLS No. 228-6

QAZWSXEDCRFVTGBYHNUJMI K,0L. P;- l"02*±39*46D5+t 6A*7*$8(l 9)*0±/

TARIFF SYMBOLS No. 228-8

0A2WSXEDCRFVTGBYHNUJMIK(0L)P:|| lC4 2U*3ZA4C»5D+6D*7O«8iO9Tl0 I -

l©D2©<{3$%4%65§D6 4*7A/8t , 9#.0V

LIBRARY No. 193

qazwsxedcrf vtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK?OLiP: ! l"*2"~3'+4*v5 6~*7'§8(°9)[0=]

LIBRARY No. 194

qazwsxedcrf vtgbyhnujmik, ol.p; -

QAZITSXEDCRFVTGBYHNUJMIKfOL. P: ! i"^"-3'W5-J~*7'„8<.9>'osV

- 99 -

LIBRARY No. 158H

qazwsxedorfvtgbyhnujmik, ol. p; -

QAZWSXEDCRFVTGBYHNUJMIK?OL.P: ! l"*2"»3'+4A»5~o6&*7'§8(°9) c0-3

LIBRARY No. 113

qazwsxedcrf vtgbyhnujmik, ol . p; - QAZWSXEDCRPVTGBYHNUJMIK70L.P: ! lir2,,0B3'+4/vae5^96&*7T§8(o9)[O=]

INTERNATIONAL PHONETIC No. 196

aazwssedorf vtgbyhnujmik, ol .pa- caE3b/oe08AaF"o0gjii[fii)ui9ir|ix? v£ : q :

INTERNATIONAL PHONETIC No. 197

aazwssedorf vtgbyhnujmik, ol . p© T»3h3j'oe08A-iP'D0oJjii[figin9ii)ix7 v£: q :

- 100 -

FRACTIONAL No. 375

I <fl§2#^3$^4%£5_#6+*7-x8= , 9* . OV

m&

SMALL SPLIT FRACTION No. 376

I 2 3 ■* 5 * 7 8

TTT"h"sTTT

SPLIT FRACTION No. 377

I 234567890 723456 7 890

1 ' 2 1 »4 5 6 7 8 9 0

Ina tructi ons :

Large numerals - figure shift Numerators - lower case keys (no shift) Denominators - capital shift

Example -to type *4"r7"

16 Depress figure shift and strike key 4. Space

once, roll down feed rolls one click, half

back space and strike key 5. Roll feed rolls

up two clicks, lock capital shift, backspace

once and strike keys 1 and 6.

- 101 -

AEROLOGICAL SYMBOLS No. 304

AEROLOGICAL SYMBOLS No. 3 05

@Q«~sg«««-<> •«^=i:«^==i#v-=£ t«w«<^lMf il fr*X h%-

Aerological types slightly higher in price.

PETITE GOTHIC NO. 216

I"«2fi3$£4*£5..t6&*7,?8(,9).0i/

qazwsxedcrf vtgbyhnujm I k, o I . p ; - QAZWSXEDCRFVTGBYHNUJM I K , 0 L . P : !

MINIATURE ROMAN NO. 217

^azwsxedcrfvtgbyhnujmik, ol. p; — aAZWSXEDORFVTGBYHNUJMIK,OL. P: I

- 10 2 -

GOTHIC OBLIQUE NO. 97

qazwsxedcrfvtgbyhnujmik, ol.p;- OAZWSXEDCRFVTGBYHNUJMI K?0L &P: !

i "mi3$H%£5j6H7'i8amoi/

CHEMICAL NO. 136A

QAZWSXEDCRFVTGBYHNUJMI K,OL.PJ-

QAZWSXEDCRFVTGB YHNUJM I K?OL ( P: ) I" i2@23$34#45~s6*67&78fe9=90/o

CHECK WRITING NO 185

(oS},0=/^»3$4j?^&*?Ac8°5f. 0/

FRACTIONAL No. 18 4

QAZWSXEDCRFVTGBYHNUdM I K, OL. P; -

1 " &m+4t$5_t 6 & |§7 ' A 8 ( ° 9 ) §0 =/

- 103 -

LIGATURES

Ligatures are characters consist- ing of two or more letters which arc united - such as fl,ff,or fi.The purpose of these combined characters is to eliminate unnecessary white space, or gaps that would otherwise appear be- tween letter combinations where one or both letters do not occupy the complete letter space.

In typeset ting, the use of these ligatures is an old and accepted prac- tice. We read daily in magazines and newspapers, printed material which is composed with ligatures - yet they are not noticeable; wherein lies the very reason for their use. Their func- tion is to accelerate the How of rapid reading by e liminat ing the breaks which would catch the eye in- stead of permitting it to pass quickly from one word to the next. Not e the difference in the following two examples:

The first of these sentences does not afford an easy flow.

The same principle applies to all Vari-Typer composi t ion that is to simulate print ing. Many of the recent Vari-Typer types are provided with the three ligatures which occur most frequently - ft,ff,and fi. These charac- ters are found on the ' s' key ( fl) ,

- 104 -

*v$ key (ff),and ' z9 key (fi), and are obtained by using the figure shift key. They replace the #,£, and @ symbols which are the least used symbols of the standard keyboard. This arrangement makes typing with the ligatures easier because all three are located in the lower left side of the keyboard. The operator must exercise care in stri/r- ing the shift key for these symbols, making sure that it is pressed to the 'bottom' of the stroke. This will in- sure better alignment of the symbol

-

with the other letters of the word.

The same care should be exercised any time with the shift key. The fol- lowing Vari-Typer type series (all sizes in each series) contain the three ligatures:

NO.	STYLE
300	Caslon
310	Lit ho Book
315	Lit ho Book Italic
360	Lit ho News
380	Bodoni Book
385	Bodoni Book Italic

%

These types are the ones most pop- ular for simulating printing. Ligatures improve the readability as well as the quality of your composition.

- 105 -

LITHO-BOOX TYPES IN ACTUAL US1

bs*

«0*D

ins

,rti°nS tf0to ti-

ll W \ refef " ssarV

08 The ^fe the bet ,

work * P^bcl0vere^

1 :, not c_ th«

ir

ny

ork

se

sP

ec

t

;

tha P^eS*

d

wr

ite

phy»

is ** to

1 ofVHfCorP°'-Vork «' and head New Y ly an

e V°^v PEnd°Soeu are a»*t*ti lpletelV-that you as

,out •

h

y

\ .

CAki

FOjH

I A

**i

$80

8 12-

7

00 00

00

.00

.40

a'

1

it.

51

10 00

i0

,0 .0

5.

7.

70

10

•65n

.00

DIRECTOR

Abel, Benjamin L. --

Albert, Carl A,

Allen, Robert T.

Altman, Emma L.

Anderson, Villiam H.

Ast, Raymond J.

Baehr, Beatrice I. _

Baker, Florence

Ball, Stewart F. Bapst, Dr. Rober

PP

3

.- 20

._ 17 6 4 2 1

AUTOMATIC j

asy to -read columns with the balai work are available now with the ne\

tifier. Work which you are now hs

Vari-Typed with large savings...

material with "squared margins",

cost, can be produced quickly and

Typer. Beautiful and unusual effe

now on all your work with Vari-Typ

automatically.

ppearance of orig

Gelatin, Dup

Impr,

Mimeogr

eating

catal

*<*

*o

4f>

*J>

*C

ins, I

*

-<? '

<h

**.

**

fo

*>r

9»y

. > £** lvc^o

*o,

h

'*s

I MM, lll,l|„MW|.-l|l|l,l

e*n

Jf,

*'//2+>e **ja **<v

I

V M

*1

*a

*W« A

v* -: v

*■*

^

CE&6

^

ALEXANDRIA

SS8

S«*

«1<*

a<3e

atv

d

CV

sv

a

U°

**

a

eoi »• Ot^Tv**^

» ~J&2?* •*&>&*??

d

c\v-

&?&jrs>*?* *"--*<

^x*^0*

i

ut ". :^a

et

bet*

ee»

tYi®

I

tb« V

ape*

«

A

t\ve

i«»eTLtt^3lt to

**f; i* ctav

<3

tbW • „ tV»e.

.1 ■ v

&o»« Lit **£,, W tVve

v^Vitw*

<*

ss*l

8S *•* '

■■■/■■

i

Nt

tbe

Yett

i

e l» *\ >

vr<

-.-■

■ *

--'.,

I

•

tttf*

\>e fT- a** *,** *•-«*••

o^^tW

ta*s

pet

€{00

^atica-^et

t\vtee

PAI NO.

BEARING MATERIAL

HB-317 HC-3404

HC-3506

Rich Gold Metal Bi -Metal Bi-Metal

Bi -MP*"1

LENGTH

15/16 51/64 49/64

DIMENSIONS 0.0.

19/32

7/16 21/32

«

On

/ri

ACTUAL USE

^

_ ■ - V-

-i

sot/i

'"s

******

I,

ft

*q»

%

*i.

•'ft

^

*ft*;

>

sn»

ft

<ej

\

)

r*s,

^

r<*c,

*4*

<**

Veu

«fc

■

ftS>?-V'->

*4

°l» ^

**

47

,fi^6

-:v

«£ E,

«p

£

•*,

s

00

1*1

to

**

yt

W ,

■ ■ ': :■■ . '■■■■■■ : ■ '

■,■■'■■:■•••>.■■■:'•,:•

00°

1

*i:«%

V*

V6 **» tf *

\9^

°<t

..■;■■■"■■"

: -; ■■ .-■■

-:-:<■

■

30

!v \

**

».

*

L ...,-.

<j00

i 09

0$

»&

&.*-

i

TOBACCO

a description of the tendencies of tobacco consumption expressed in physical units, since our price system transforms commodities into values and purchases into monetary units .

TOBACCO PRODUCTS

Some manufacturers vary the grade of tobacco, using poorer tobaccos during a period of high prices and better tobaccos during low-leaf price periods.

The inflation and increased de- mand of the war years boosted total sales until they exceeded one billion dollars in 1919.

It was not until 1929 that the cigar and cigarette industries ranked among the ten largest in the country. In that year the combined cigar and cigarette in- dustries rose to tenth place. A phenominal growth of cigarette

consumption has been the primary factor in the increase of tobacco

Abstract of 15th Census.

1 10

» .. I ... . !■■.»

■ IS

• •x*

PRESIDENT SERIES IN ACTUM, U!

ECO

class! Nu"3e*

COMMOD'^C«,PT/ON

(

^93.0 ^93. 5

U95.o r ed or

1X96.0 haS r—

or an

"nripe

ept Co"Peas)'

1*98.0

%•

- :'

CIASSIFICATI

ECO- NOMIC CLASS

NUMBER

COMMODITY DESCRIPTION

■ i-a

2

1131.5

4 4 4

1314.1 1314.2 1317.1

CHERRIES:

Natural State

Sulphured or in brine: With pits

' ■ -r &

With pits removed. . . . Dried, desiccated, or

evaporated

wm

GRAPES:

2

1318.3

Hot

111

|0

\ ■ ■

\

ttt*

193° 193*

1932 1933

193* 1935

1936 19 3"1

19 38 1939

19^°

50.03

57.63 57 .19

59

6V

6Z

56 00

.12

1.80 6.89

i .oo

6.1^

9.00

12.01

12.09

13 -12

15.3*

32^ 359 361

v^OO

16

20

19^

63-32

i6.99 11.9

6

583 59

1

.IM

LafiUAR!

ARCH.

IDNF

,1 1,1 L Y

Miul

FPTFM3J

r.TORFR

.Tit

% "t

rCO iff AUfUML wot

.

SHOWING INCREASE

9 19f

***U

PL

F.ACT<j

/A

4 PR

**OLt

>L

4/vr

#1

*3

iggS'*

»e* voices

*/*G

939

5

36

^9

3i.'

67.

$

<?5 33.

36 28.

■0?a 867

63 2 210

?

£s

$

lf«&

CHM0 4Ti*°'r

r0n

42 39

»

38 37l9°

0l2 >046

9?8

37 37

39

■ 693 562

Up

;

\0HS

'

if/?

pter has been r^ ' d be the ^^r any aPf ^ Mthcard

P»*' - carets used **£ „m on\

11

mechanism ..^on. ,rat«n9con

HOW TO SELECT VARI-TYPER TYPES

The same considerations are present in selecting VARI-TYPER types as in selecting printing type. The method of reproduction must first be deter- mined. Some types suitable for re- production by offset cannot be used for stencils. Faces like the Litho- Book series with varying stem widths are ideal for photo-offset but are not practical for writing a stencil.

The next factor is the amount of copy and the area it is to occupy. Keep in mind the fact that approximately 39

characters is the ideal'width for a column to insure readability. Rough calculations will indicate the number of characters per inch horizontally and the lines per inch vert ically nec- essary to fit the copy into the allotted space.

Reducing the size of type and in- creasing the space between lines pro- port ionately is one means of varying the appearance of the typeset matter. The style of type (and by that we mean STYLE, STYLE, STYLE, STYLE.) may be determined by comparing the effect of each of these styles and deciding which is most appropriate.

The use of light and bold types to set off certain portions of the copy may be found desirable, or italics may be used for the same purpose. Capitals should not be used for any large amount of copy, as their legibility does not compare favorably with the lower case.

- 114 -

As a general rule, one or two lines of

capitals is the most that should be

used.

In printers type the point size is

determined by the body on which the letter is cast. Since we have nothing

comparable to this, our types are not listed as to point size. However, key numbers have been assigned to the var- ious sizes of each style of type as a

means of ident ificat ion , i . e ., 3 10- 10

indicates that the type is of the Litho-Book family and the size is approximately 10 points. Some styles of type contain the ligatures ff, fl and fi , which add to the typeset appearance of the page.

The line spacings shown on each page in this catalog are correct for the block of copy used. Space considera- tion, the effect desired and personal choice may determine the line spacing most desirable. Please note the Vari- Line attachment shown on page 67 for line spacings other than standard.

Each type has been shown at its

correct letter spacing. However, many types have been planned for a given spacing of lower case and fewer char- acters per inch for capitals. Varied effects in all-capital headings may be obtained by letter spacing.

VARI-TYPER with its wide range of types, letter and line spacings, and automatic justification, is eminently suitable for practically every form of composition. The pages of this catalog show the fine quality of work possible.

- 115 -

PHOTOGRAPHIC REDUCTION

C

• ■•

Typ

the two elements necessary for modern composition, typography that is suitable and perfectly

lmpre

Various

styles of types, in sizes from 6 to 18 point, are available on one machine. Roman can be used

on text

>mpl

copy, italics for emphasis, bold faces on all headings. Forms for factory or

t

Copy set on the Vari-Typer has actual size

the two elements necessary for

modern composition, typography

that is suitable and perfectly 15% reduction

controlled impression. Various

styles of types, in sizes from

6 to 18 point, are available on

one machine. Roman can be used

on text copy, italics employed

for emphasis, bold faces on all

headings. Forms for factory or

30% REDUCTION

50% REDUCTION

Copy set on the Vari-Typer has the two elements necessary for modern composition, typography that is suitable and perfectly controlled impression. Various styles of types, in sizes from 6 to 18 point, are available on one machine. Roman can be used on text copy, italics employed for emphasis, bold faces on all headings. Forms for factory or

- 116 -

THE VARI-TYPER TYPE FONT

f all metal ey are hard ght aa alu- cally inde- contain 90 uding upper lso figures at ion marks

Type fonts are o const ruct ion ; th as steel and as li minum; are practi st ruct i ble . They characters , incl and lower case; a fr act ions, punctu and symbols .

qazwsxedcr fvt gbyhnujmik , ol . p; -

QAZWSXEDCRFVTGB YHNUJMIK ,OL.P: ! l'fi2fl%3$3A4%ff5-t6&*7f?8(,9).0l/i/

A standard type font consists of three rows of thirty characters each or a total of 90 characters.

A mathematical type font consists of four rows of thirty characters or

a total of 120 characters and can be used only on Vari-Typers built espe- cially for this purpose.

All styles and sizes of types are instantly changeable on any oneVari- Typer. Two fonts are held in the ma- chine at one time.

There are fifty-four popular English type fonts ( from 6 to 18 point ), in- cluding; roman series ; modern print face series; italic series; gothic series, with matching boldface fonts also many unusual type faces for ob- taining distinctive reproduction.

- 117 -

1

I

p

•

J

I

■ *

"S

■»«

sl» book n,-. • Vept

flTDc1flclbl733

b8909896 1733a

j

>

I;

r

^Olfl^j,

B8909896J733A

THE OFFICE OMPOSING MACHINE